The story of Gladi Tiles
Gladi launched online on February 21, 2024, as the most affordable alternative to existing magnetic toy brands. To achieve this, we visited our supplier in China—who also supplies the biggest brands on the market—to see how everything was produced and how we could improve.
Magnetic building toys are the perfect way for children ages 3 and up to playfully develop spatial awareness, motor skills, and problem-solving skills. With endless fun. But how is it that Gladi Tiles magnetic toys are over 50% cheaper than other brands, even though they come from the same factory?

What exactly is magnetic toys?
Magnetic toys like Gladi Tiles consist of plastic tile building sets with safe magnets on the edges. Children use them to build, explore, and learn endlessly. They stimulate their imaginative worlds, and through building and experimenting, children playfully develop their problem-solving skills. As magnetic building toys, Gladi Tiles offer endless possibilities. This type of toy is considered STEM toys and is popular with children aged 3 to 12.

The raw materials: safe & sustainable plastic
We use high-quality ABS plastic —the same material used in LEGO®. It's durable, BPA-free, and impact-resistant. Besides using this safe plastic, anything that breaks or can't be used is recycled. This way, we reduce waste, lower raw material costs, and minimize pollution. As you can see in the photo, each tile starts as a pellet of recycled ABS plastic: finely ground residual material that is transformed into new toys.
The complete production process
Why pay too much for the same thing?
Talk about how and why is your brand better than the others.
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How can Gladi still be affordable?
"How can Gladi Tiles be over 50% cheaper, while they come from the same factory as the well-known brands?" is a question we often get.
Here's the honest answer:
Our Range
Meet Gladi Tiles
What is magnetic toy and why is it popular?
What is magnetic toy and why is it popular?
Gladi magnetic toys are educational toys that use strong magnets to create fantastic structures. These magnetic toys have become incredibly popular because they offer hours of fun. With these toys, your child can play creatively and let their imagination run wild. Parents and caregivers appreciate how Gladi, besides being fun, truly sparks a child's imagination and refines their motor skills.
What are the benefits of magnetic toys?
What are the benefits of magnetic toys?
One of the biggest benefits of magnetic toys is stimulating children's creativity and imagination. Children can build different shapes and structures with our magnetic building blocks, which really sparks their imagination. Whether it's a house, a car, or just any shape in beautiful colors, Gladi makes it all possible. Gladi also promotes motor development, as children specifically train their hand-eye coordination and fine motor skills while building.
How do magnetic toys stimulate creativity and imagination?
How do magnetic toys stimulate creativity and imagination?
Magnetic toys offer a play experience that never ends! This means there's no fixed goal. It's not a box of building blocks with instructions. Children have the freedom to build their creations however they want. By experimenting with different shapes and structures, they can bring their imaginations to life. You can start over or expand endlessly. So the fun lasts much longer than with a standard toy car, for example.
What makes Gladi unique in the world of magnetic building blocks?
What makes Gladi unique in the world of magnetic building blocks?
What sets Gladi apart from other magnetic building blocks is its combination of quality, creativity, functionality, and, of course, price. The strong magnets ensure the blocks stay firmly together, allowing children to create detailed structures without them falling apart.
How are Gladi products sustainable and safe?
How are Gladi products sustainable and safe?
Gladi products are made from durable, child-safe materials. They are free from harmful chemicals and meet the highest safety standards, reassuring parents that their children can play safely. Furthermore, the magnetic building blocks are designed to last, contributing to a sustainable play experience. Gladi is clear: 100% safe and EU-tested.